If there’s anything I learned from watching the presidential debates, it’s the importance of acting on gut reactions. I laughed hysterically when I first heard the “binders full of women” line during the debate, and my thought was “this could make a great meme once the debate finishes.” Well I was right about one thing: It made a great meme. But I was totally off about the timing, because by the time the debate finished, there was already a blog dedicated specifically to that one line. Point being, I’ve come to the conclusion that if I’m getting a gut feeling about something, chances are there are quite a few other people feeling it too.
Well today, I got the chance to act on my newfound realization. The LA Times published an article about our newly debuted Designed & Made in LA Logo, and the moment I laid eyes on it (the logo that is), I felt excited for Los Angeles in a way that I never thought I could. I always felt like New York was the only city you could love. Sure, LA has the movie stars and the beaches, but no one walks around talking about how LA is where people go to fall in love, or how LA is the city that never sleeps. We have no focal point; No universal idea that all Angelenos can come together on and feel united. No Times Square, no broadway, no chance encounters on the subway. LA always just seemed like a functional city, where people go when they have a specific purpose that can’t be accomplished elsewhere. But this new logo–and the campaign that backs it–could change all of that.
This is our version of “I <3 NY.” That’s the feeling I got when I saw the winning design, and I know I can’t be the only one feeling it. It’s a movement all Angelenos can be proud of together, and I can’t wait to watch it grow. Having learned my lesson from the debate though, I decided not to just wait and see what happens, but to act on my gut feeling and be a part of the movement myself. So I made a shirt.
I’ve never had a reason to use CafePress before (it always seemed a bit lame), but Designed & Made in LA t-shirts don’t exist yet, so I went and threw one up anyway. Obviously it’s totally illegal, and Youth Monument (the group that Colby Long, the logo’s designer, belongs to) is gonna be pissed and have it taken down when they find out, but I got mine, and if you’re feeling the way I am, like this is the beginning of something huge, then you should grab one too.
The city is finally creating a brand out of itself, and after 24 years of living here, I’m finally able to say I’m excited for Los Angeles.